A SaaS Startup’s Journey to €100,000 a Month

A couple of days ago I woke up and thought about something that could be of interest for, not only for the entire entrepreneurs community, but also our company.

Would not it be cool to have an indepth, truthful and transparent documentation of our startup journey?

Something we could reflect on and get back to from time to time.

This idea comes from a startup I've always been following, Groove, which is simply amazing. His founder shared with the entire web a lot of valuable lessons via some awesome blog posts.

Transparency at the core of the story

To be honest, at first, sharing the numbers of our company makes me feel a bit weird. Especially when you get started and ask for the sale on a topic that you are meant to be "the expert". How could a customer trust you if you are currently at 0?

This question has been rolling and rolling in my mind and has been the main thing that held be back from sharing anything at all.

Finally, I thought about it from a different angle: How would our audience react if we were sharing all our learnings, numbers, failures and sucesses? Would it bring them any value at all?

Obviously the answer is yes. Not to mention that I have always been running my business for long term success rather than homerun quick win and fall.

The story behind Wolfeo

So our journey doesn't really start at 0. In fact I have personnally been running businesses for the past 13 years and still have 3 running business. A real estate investing company, a marketing agency and this company: Wolfeo.

Our marketing agency has already managed dozen of sucessful campaign not to mention that our customers have made more than 45M€ in sales over the last 10 years.

The thing is, we have produced these figures on our home market which is orignally the French market (France, Belgium, Switzerland, Canada).

In 2016 we launched our The All in One Platform To Grow Your Business Online

But here is the cold truth